Hands-On Marketing Leadership Without Agency Overhead
J2 Marketing is an independent consultancy supporting businesses across industries, with experience in technology, professional services, consumer goods, and non-profit sectors.
I help organizations clarify their message, strengthen their positioning, and execute marketing initiatives that drive results. Whether you need strategic direction, hands-on execution, or both—I bring the expertise of a senior marketing leader without the cost or complexity of a big agency.
You work directly with me. No account managers, no layers, no getting lost in the shuffle. Just clear strategy, creative execution, and work that gets done.
Available for fractional, retainer, and project-based engagements — whatever works best for where you are.
What I Can Help With
You don't need a big team. You need someone who can shape your message,
drive the work forward, and deliver results. Here's how I can help:
Fractional Marketing Leadership
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Step in as your senior marketing lead without the full-time overhead
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Drive strategy and execute it, so nothing falls between the cracks
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The thinking and the doing — one person, accountable for both
Who I Work With
J2 Marketing is the right fit if you're:
A Founder
or CEO
who knows you need marketing leadership but aren't ready to hire a
full-time CMO
A Growing Business
that's past the startup phase, gaining traction, and ready to invest in serious marketing that actually moves the needle
A Small
Team
with big marketing ambitions and no dedicated
marketing lead
Heading in a
New Direction
with a shifting audience, an emerging market, or a fresh focus — and the marketing needs to catch up
Brands I've Worked With
A selection of the companies and clients I've partnered with
throughout my career in marketing.
What Clients Say
"Jo Jo is a trusted marketing leader who keeps projects and people moving forward — on budget and on time."
Philippe Brindamour
Head of Design & Content
"Creative and practical — she brought ideas we hadn't considered, strengthened our approach, and delivered on time."
Chris Rathegeber
CEO
"Exceptional at finding the right narrative and making complex ideas resonate — flexible, responsive, and consistently delivers."
Stephanie Fagen
Senior Account Director
"Jo Jo brought structure and clarity to our marketing — from rebuilding our website to keeping our communications sharp and consistent."
Dave Cunningham President
"Quickly understood our brand, translated it into product copy across our entire line, and hit a very tight deadline."
Ricardo Giuliani
Brand Manager
Meet Jo Jo Marks
I'm a marketing strategist and brand builder with 20+ years helping businesses clarify their message and execute with confidence.
Throughout my career I've worked across technology, gaming, professional services, and experiential marketing — leading go-to-market strategies, brand positioning, and digital content initiatives for companies at different stages of growth.
Before launching J2 Marketing, I spent a decade in the gaming hardware industry — first as the founding marketing hire at Ideazon, where I helped bring a first-of-its-kind gaming peripheral to market, then as Director of Marketing at SteelSeries leading global campaigns and publisher partnerships with Activision Blizzard, EA, and Valve. Earlier, I managed corporate communications and executive advisory programs at HP Canada through the Compaq-HP merger.
More recently I've been supporting Cinco's AI Experience Room team, helping translate emerging RAG-based technologies into clear messaging frameworks and scalable brand experiences. I've also led content strategy and execution for major brand activations including Ford Canada and San Pellegrino.
I'm hands-on, collaborative, and focused on getting things done. You work directly with me — no layers, no distractions, just clear strategy and creative execution that drives results.
At a Glance:
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HBA, Ivey Business School, University of Western Ontario
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MBA Essentials, Rotman School of Management (2024)
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HubSpot Digital Marketing Certification (2026)
Let's Talk
Whether you have a specific project in mind or just want to explore how I can help, let's connect. I respond personally to every message—no automated replies, no getting lost in the queue.
Contact Info
647-234-3498
