Projects

Every project here started with a real problem — a brand that needed clarity, a launch that needed momentum, a message that wasn't landing. This is what the work actually looks like.

San Pellegrino Young Chef Academy Regional Competition - Canada

Led content development and communications across the competition, forum, and awards banquet for 150+ industry professionals and media. Created digital content highlighting chefs, dishes, and speakers, and drove content strategy and program flow for the Create Your Future Forum — shaping discussions on industry trends and career growth while integrating documentary clips to spark conversation.

Two winners holding their trophies in front of a blue SPYCA Regional Competition background, celebrating culinary achievement

Ford Canada
Bell Centre Activations

Developed and executed two high-impact brand activations at the Bell Centre, engaging 20,000+ attendees per event with interactive experiences under a tight five-week timeline:

Motion-Activated Hockey Game – Designed an immersive, body-tracking experience where players raced to control a hockey avatar while discovering key Ford EV insights.
AR Scavenger Hunt – Created a mobile-based challenge where fans used digital clues to locate and scan stickers on a Ford vehicle, learning about its features along the way.

Both activations blended entertainment with education, reinforcing Ford's EV messaging while driving audience engagement and lead generation.

View of the Bell Centre during a Montreal Canadiens game, with players on the ice, highlighting Ford Canada's activations.

Leukemia & Lymphoma Society - Light the Night Event

Wrote the Master of Ceremonies script for the annual Light the Night fundraising event — guiding key moments from opening remarks and survivor stories to the illuminated walk, with a tone that balanced inspiration, gratitude, and community.

Two people hugging during the Light the Night event, symbolizing community at the Leukemia & Lymphoma Society fundraiser.

Ford Canada - Edmonton Oilers Tailgate Promotion

Developed Instagram content and video script copy for Ford Canada's Edmonton Oilers Tailgate sponsorship — capturing the energy of game day while weaving in Ford's brand messaging and driving fan engagement on social media.

Still from an Instagram video showing the Ford Canada Tailgate party in action, with fans enjoying the event.

Rancho Fantastico

Led the website refresh for Rancho Fantastico, an independent post-production studio — redesigning navigation and visual elements for improved functionality and writing content that captured the studio's vibrant, distinctive identity.