Projects
Every project at J2 Marketing reflects a commitment to excellence and innovation. J2 partners with you to craft compelling brand identities, develop impactful marketing strategies, and execute successful events. This portfolio selection showcases the results of this hands-on approach and dedication to delivering outstanding outcomes.
San Pellegrino Young Chef Academy Regional Competition - Canada
Content & Communications Lead
Supported content development and logistics across the competition, forum, and awards banquet. Created digital content to highlight chefs, dishes, and speakers. Led content strategy and flow for the Create Your Future Forum, shaping discussions on industry trends and career growth, integrating documentary clips to spark conversation.
Ford Canada
Bell Centre Activations
Experiential Marketing Lead
Developed and executed two high-impact brand activations at the Bell Centre, engaging 20,000 attendees with interactive experiences under a tight five-week timeline. Partnered with agency teams to ensure seamless delivery of both initiatives:
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Motion-Activated Hockey Game – Designed an immersive, body-tracking experience where players raced to control a hockey avatar while discovering key EV insights.
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AR Scavenger Hunt – Created a mobile-based challenge where fans used digital clues to locate and scan stickers on a Ford vehicle, learning about its features along the way.
Both activations blended entertainment with education, reinforcing Ford’s EV messaging while driving audience engagement and lead generation.
Leukemia & Lymphoma Society
Event Scriptwriter
Crafted the Master of Ceremonies script for the Leukemia & Lymphoma Society’s annual ‘Light the Night’ event, ensuring a compelling and emotionally resonant flow. The script guided the evening’s key moments, from opening remarks and survivor stories to sponsor acknowledgments and the illuminated walk, fostering inspiration, gratitude, and community connection.
Ford Canada
Social Media Content Writer
Developed engaging Instagram post and script copy to promote Edmonton Oilers Tailgate parties sponsored by Ford Canada. The content captured the excitement and energy of the event, highlighting key moments and Ford’s involvement, while fostering fan engagement and anticipation for game day festivities.
Rancho Fantastico
Website Designer & Content Writer
Led the refresh of the website design, layout, and content for Rancho Fantastico, creating a modern, user-friendly experience that reflected the brand's vibrant identity. Redesigned the site’s navigation and visual elements for improved functionality and aesthetics while crafting compelling content to enhance user engagement and showcase the unique offerings of the boutique post-production house.
