Projects
Every project here started with a real problem — a brand that needed clarity, a launch that needed momentum, a message that wasn't landing. This is what the work actually looks like.
San Pellegrino Young Chef Academy Regional Competition - Canada
Supported content development and communications across the competition, forum, and awards banquet for 150+ industry professionals and media. Created digital content highlighting chefs, dishes, and speakers. Led content strategy and program flow for the Create Your Future Forum, shaping discussions on industry trends and career growth while integrating documentary clips to spark conversation.
Ford Canada
Bell Centre Activations
Developed and executed two high-impact brand activations at the Bell Centre, engaging 20,000+ attendees per event with interactive experiences under a tight five-week timeline:
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Motion-Activated Hockey Game – Designed an immersive, body-tracking experience where players raced to control a hockey avatar while discovering key Ford EV insights.
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AR Scavenger Hunt – Created a mobile-based challenge where fans used digital clues to locate and scan stickers on a Ford vehicle, learning about its features along the way.
Both activations blended entertainment with education, reinforcing Ford's EV messaging while driving audience engagement and lead generation.
Leukemia & Lymphoma Society - Light the Night Event
Crafted the Master of Ceremonies script for the annual Light the Night fundraising event, ensuring a compelling and emotionally resonant flow. The script guided the evening's key moments—from opening remarks and survivor stories to sponsor acknowledgments and the illuminated walk—fostering inspiration, gratitude, and community connection.
Ford Canada - Edmonton Oilers Tailgate Promotion
Developed Instagram post and video script copy to promote Edmonton Oilers Tailgate parties sponsored by Ford Canada. The content captured the excitement and energy of game day, highlighting key moments and Ford's involvement while driving fan engagement.
Rancho Fantastico
Led the website refresh for Rancho Fantastico, an independent post-production studio, creating a modern, user-friendly experience that reflected the brand's vibrant identity. Redesigned the site's navigation and visual elements for improved functionality while crafting content to enhance engagement and showcase their unique offerings.
