AI won't run your marketing for you. It's one of the most useful tools you can add to your workflow — but it comes with a catch. AI doesn't know your business, your customers, or what makes you different. Left unchecked it will take you somewhere generic, and generic won't set you apart. Here's where it actually earns its keep: Research. Brainstorming. First drafts. Summarizing. Repetitive tasks that used to eat hours. For all of that it's fast and genuinely good. Here's wher
